| Search for "TU BERLIN" |
| Florian Waldner - TU BERLIN (Authors) |
| 2994 - PRODUCT DESIGN: HOW BRAND RECOGNITION AND CONFUSION AFFECT SALES PERFORMANCE |
| Wednesday, June 20, 2018 - Slot 1 (16:00 - 17:30) - ODDI Building / O-205 |
| Sebastian Müller - TU BERLIN (Authors) |
| 2994 - PRODUCT DESIGN: HOW BRAND RECOGNITION AND CONFUSION AFFECT SALES PERFORMANCE |
| Wednesday, June 20, 2018 - Slot 1 (16:00 - 17:30) - ODDI Building / O-205 |
| Katrin Talke - TU BERLIN (Authors) |
| 2994 - PRODUCT DESIGN: HOW BRAND RECOGNITION AND CONFUSION AFFECT SALES PERFORMANCE |
| Wednesday, June 20, 2018 - Slot 1 (16:00 - 17:30) - ODDI Building / O-205 |